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Course description. The need for effective public relations in both the private and public sectors is growing rapidly. Individuals who can apply the principles of public relations in a strategic way are becoming increasingly valuable to organizations.
Using cases from public and private sector organizations, this course examines the effectiveness of public relations and communications initiatives. You will use personal experience, external sources and information from other courses to develop and present opinions, arguments and perspectives on each case.
Public relations courses. Public relations (PR) means managing the image an organisation portrays to its customers and the public. If you enjoy writing, giving presentations or have an interest in the media, PR may be for you. This degree prepares you for a role as a communication or press officer for an in-house PR department or to work for a PR consultancy.
What is a course in public relations? This course may cover such topics as media skills, public relations management, human resources, leadership development and public speaking. The material may be presented in an online format, in a classroom setting taught by experienced instructors or in a workshop.
Online certificate courses The London School of Economics and Political Science is now offering short, certificate courses, available online from anywhere in the world. These courses allow working professionals to enhance their skills online and in their own time, using a highly supportive and interactive learning platform.
University of Stirling. Dr Alenka Jelen-Sanchez is Programme Director of the MSc Strategic Communication and Public Relations (Joint Degree), and teaches public relations theories; public affairs and advocacy; and research methods.Her current research focuses on public relations as an academic discipline; relationships between media and politics; gender in media and public relations; and.